Advatising

photography in advertising is very common because a audience wants to see there buying before they buy it advertising photography can also be known as Commercial photography,this  involves taking pictures for commercial use:
 for example in adverts, merchandising, and product placement.
 Commercial photography is also used in corporate brochures and leaflets, menus in cafes and restaurants, and similar commercial uses where photographs enhance a text.
Commercial photography is used to promote or sell a product or service

. There are a number of ways that photographs can be used to better market products and corporations.
For photographers who excel at commercial photography, it can be a very lucrative market, and the field of commercial photography is broad, with room for traditional and alternative photographs.

Photography is the single most important element of most advertising campaigns. While copywriters may spend hours producing an eye-catching headline and copy that explains the benefits of a product, it’s the image that first attracts the viewer. It’s also the last thing the viewer usually remembers after turning the page.


Advertising images may be used on billboards and in magazines, on posters and on flyer's. They may be straightforward depictions of a product or a model — or they could incorporate complex graphics and use the very latest post-production techniques to show that the company is on the leading edge.
In any of these scenarios, planning is vital.